TicTacTi Employs Image Recognition for In-Game Widget Ads
Casual games may see a vast amount of traffic, but monetizing them can be more than a little tricky due to issues relating to Flash-based game files and the needs of various publishers. Israeli startup TicTacTi is looking to make monetizing casual games more efficient, by using image recognition to insert ads into casual gaming widgets.
The biggest obstacle in providing In-Game Advertising (IGA) typically involves getting the actual ad into the game. Games, which are typically in Flash SWF format, require distribution by a publisher, which can be anything from an Oberon, to a HeyZap, to an online edition of a newspaper. Each publisher has its own quirks and demands when it comes to monetization—one wants to advertise pre-game, the other post, and the third between levels. And this is where the crux of the problem lies—all of these quirks require alternate versions of the game source for the various publishers and advertisers.
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