Microsoft Kumo: Doomed
Mon, Mar 2nd, 2009 |
Kara Swisher's Microsoft spies have been good enough to send her the Kumo search memo from Satya Nadella. Satya asks his comrades to help test Microsoft's new search service, codenamed Kumo (screenshots here).
Kara has the full, uninterrupted memo here. We're going to add some thoughts (in blue) below:
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Would people readily use or think of “Kumo”? Doubt it…a little arcane.
Kumo can even be misspelled:
(”Koomoh”, “Koomo”, “Khumo”, “Kumho”, “Koomho”, “Koomoh”, “Kumoh”, “Khumho”, “coomo”, “coomoh”, …)
People may be more likely to “DirectJump” it though…
It’s a regular sounding word-phrase that makes sense (for English speakers anyways).
MS DirectJump…Microsoft DirectJump…MS DJ…Microsoft DJ…all have a nice vibe…
“DirectJump” - it can be thought of by itself or combined with “Microsoft” in front of it.
In time, it may be thought of as “DJ-ing” it…
Oh well…jmho.
Kumo is japanese for “spider” (e.g. web crawling) or “cloud” (e.g. cloud computing) but most non-Japanese people just won’t incorporate it into their vernacular.
@DirectJump
However, DirectJump is more comprehensible and sounds more normal. It’s regular but catchy. The word “DirectJump” also connotes low-level computer programming which
could even earn the affection of some computer afficionados.