The 32" OLED TV: a possible new downturn victim
I recently had a sit-down with Barry Young, formerly of DisplaySearch and now the Managing Director of the OLED Association, a new trade group aimed at developing standards for and promoting OLED technology. Barry and I talked quite a bit about the potential of OLED, and the barriers that are still in place to realizing that potential. Guiding our entire discussion was one over-arching question: when will we start seeing very large OLED panels at affordable prices? The answer, in a nutshell, is maybe in 2010-but it ultimately depends on how fast the global economy recovers.
Indeed, the other possibilities of OLED-flexible displays, transparent displays that allow a window by day to function as a light by night, and super-efficient plastic OLED lights that can be cut and molded into interesting shapes-could all be held up until demand for displays starts to recover.
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