Kindle IPhone App Is 'Huge,' Says Analyst
Amazon Inc.'s release Wednesday of an e-book reader for Apple Inc.'s iPhone and iPod Touch is a "huge" move and a "win-win" for everyone concerned, analysts said.
"This is huge news, extremely important for Amazon," said Michael Gartenberg, an analyst with Interpret LLC, a Los Angeles-based research firm. "It extends the reach of the Kindle catalog to a whole new class of users, and introduces the concept of the e-book to people who don't want to invest in a $359 device."
Earlier Wednesday, Amazon rolled out "Kindle for iPhone" on Apple's App Store. The free application lets iPhone and iPod Touch users read Amazon's e-book titles on their devices, synchronize the books they've bought between Apple's hardware and Amazon's own Kindle electronic readers, and download new titles via the iPhone or iPod Touch browser. E-books can also be ordered from Amazon's Web site via a browser on a PC or Mac; the Kindle e-reader will download the title to the iPhone or iPod Touch the next time the application is opened.
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