MacHeist offers free licenses for DEVONthink via Twitter promotion
MacHeist is calling it a "TweetBlast," we'll call it savvy marketing, but you'll probably just call it "free software, woo!" In an effort to pump up the number of Twitter followers for the MacHeist challenges & software bundle, the team is offering followers (who are willing to post a promotional message) a free license for DEVONthink. The software, normally $50US, allows you to store your files and personal data in lots of structured, tagged and classified ways -- Brett previewed the 2.0 beta in December.
Getting your free copy is pretty straightforward, although as noted you're required to tweet a promo message for the TweetBlast itself; not sure whether that's 'recursive advertising,' a recession-buster special or plain ol' viral marketing, but free apps are free apps. When you get DEVONthink, you'll also get Hyperspaces and Overflow as well. Also, participants should know that the DEVONthink licenses are for the soon-to-be-obsoleted 1.x version of the app, but if you want to roll your copy forward to the upcoming 2.0 version you'll be able to do so for the upgrade price of $20.
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That’s a good marketing strat ,especially since the free version they are giving away will expire soon. It reminds me of a burrito place that tweeted out free burritos, but ended up not being prepared for the huge crowds :)
-Jack