Try before you buy? Zuckerberg has a public Twitter account

Fri, Mar 6th, 2009

Facebook chief executive Mark Zuckerberg has been using the microblogging service he’s been trying to buy - Twitter - since last May. But he’s kept his account on the site (@zuck) private and basically unused. Then he created another one last month called @finkd, that allows you to follow him publicly. But he’s kept it quiet until the account was discovered - to his surprise - through a Twitter search result.

Which is funny, because Twitter’s real-time, open search capability is one of the features that Facebook seems intent on redesigning its site around. Twitter search could be a key way for the microblogging service to make money, because it helps you find current information that you care about based on what others are saying - as with Google, some fraction of such services involve a users intent to buy something, which is where advertisers want to be.

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