Etsy is an International Word of Mouth Phenomenon
Wouldn't you love to have people in every corner of the globe talking about your website face to face and on their blogs? That's the enviable position that online crafts marketplace Etsy finds itself in according to survey results the company published today. Word of Mouth and personal blogs are the primary way people around the world are finding out about the site and there's an active community of craft sellers on Etsy from every continent but Antarctica.
At a time when marketers are obsessed with getting traction on Facebook and are just beginning to take users outside the US seriously, Etsy's survey of its international members is fascinating - as is the company itself.
Etsy is an online marketplace where people set up shops to sell physical goods they have made by hand. Knitters, painters, potters and musicians use Etsy like millions of other people use eBay. The Etsy community also meets offline, though, at Etsy sponsored craft fairs in cities around the globe.
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