SunNight’s dual-use solar flashlights play well at Greener Gadgets
In an interview with VentureBeat at this year’s Greener Gadgets conference in New York, SunNight Solar chief executive Mark Bent admitted to having a problem that most execs would kill for in these tough economic times: too many customers. The company is rushing to keep up with escalating demand for its solar flashlights. Originally developed to illuminate refugee camps and replace costly and dangerous kerosene lamps in developing countries, SunNight’s flashlight is already a hot seller throughout the African subcontinent. But now, the hardy, cost-effective product is winning fans among American outdoorsmen and eco-consumers. In the process of solving a problem for the world’s most impoverished, Bent seems to have hit upon a new business paradigm that could take solar tech down a practical, consumer-oriented road.

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I’m very skeptical about this green gadget business. The term “green” has been devalued by marketers. It’s used in the same way as: new, cheap, latest … Hardly any of these so called green products stand up to critical examination.
Solar flashlights are a great idea. Practical and economical.