Presentation: Barack Obama's Internet Strategy
We've written a lot about how Barack Obama's Internet strategy was a significant reason for his success last year - first in the Democratic nomination, then the Presidential election. We've analyzed how the Obama campaign made masterful use of social media and we've commented on Obama's use of the Internet as President - not to mention the rise of the goverati. Tonight we came across an extensive presentation about Obama's overall Internet strategy. We think it's well worth a read, so we've embedded it below.
This presentation was done by Igor Beuker of viralblog.com, with research by Paul van Veenendaal - who apparently used over 250 different sources to create this impressive slideshow.
The presentation lists the following ways that Obama was "everywhere" in social media during his campaign:
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