Most watched Super Bowl ever means more people hate 3-D glasses

Wed, Feb 4th, 2009

I have to beat the dead horse on 3-D glasses again. Reports suggest that this was the most-watched Super Bowl ever, with 98.5 million viewers. I even watched a few of the plays as I zoomed through to catch all 35 of the commercials. I donned the 3-D glasses that Intel and DreamWorks gave out for the commercial on the animated film Monsters Vs. Aliens, as well as the subsequent 3-D commercial on SoBe soft drinks.

The quality was abysmal. This demonstration did a disservice to good 3-D glasses imagery. It is possible, given what you can do with special glasses, special TV sets, and even good experiences in the theaters. But the DreamWorks clip didn’t really make use of 3-D imagery, except when the guy was bouncing a ball on a string directly at the TV screen. The images were dark when viewed through the glasses. They were blurry. And for the most part, I couldn’t even tell that the images were in 3-D. That was especially true of the SoBe commercial.

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