Ford touts its leadership in in-car connectivity
During his keynote address at CES Thursday, Ford CEO Alan Mulally--along with several other Ford executives--emphasized that the car giant is interested in being a leader in in-car connectivity.(Credit: Daniel Terdiman/CNET News)
LAS VEGAS--Ford on Thursday announced a series of innovations aimed at giving drivers more a higher degree of Internet connectivity as well as a slew of tools devoted to helping them get to where they're going in the most efficient way possible.
The car giant's new initiatives were unveiled as part of CEO Alan Mullaly's keynote address at the Consumer Electronics Show here. And while some of the technology Mulally and a series of subordinates discussed was part of Ford's previously announced and available Sync partnership with Microsoft, much was all-new.
Mulally began his talk by touting the fact that Ford is nearing 1 million Sync-equipped cars on the road. Then he set the tone for the keynote by explaining that the company's major technological goal for the near future of its vehicles is to load them with as much connectivity as possible, all in a bid to bridge the gap between drivers' homes and their ultimate destinations.
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