Firms Turn to Web for Help in Tough Economy
Fri, Mar 13th, 2009
Zappos.com Inc. credits its novel Web 2.0-based sales philosophy for much of its significant sales growth -- and continuing profitability -- during the current hard times.
The online shoe and clothing store doesn't spend massive sums creating and implementing online or offline marketing and advertising campaigns, yet it still generates significant buzz among its current and potential customers.
Read the whole story on PC World
Topics: Economy, Facebook, Twitter, Web Help, Tony Hsieh
