The consumer electronics industry is getting serious about going green
Ironically, there were hardly any truly green gadgets on the exhibit floor at last week’s Greener Gadgets conference. Fortunately, much of the debate taking place at the event suggested that the consumer electronics industry is starting to move beyond greenwashing and tokenism.
In attempting to answer tough questions like "How do you quantify the green-ness of a product or service?" and "Where should companies devote their efforts to make the most environmental impact?" attendees got a good look at the challenges the tech sector faces in carving out a sustainable future for itself - both financially and environmentally. The conference may have produced few conclusive answers, but the issues it raised contain the seeds of new technologies and business models that could help save the planet while jumpstarting the flagging global economy.
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