iPhone Apps Suffer From One Night Stands, Too
Listen up, iPhone lovers: You may to think twice before shelling out your cash for that next app. A new report compiled by iPhone analytics firm Pinch Media finds the majority of people stop using apps the very day after they download them. Where's the love?
You Promised You'd Call...
The data, presented at this week's New York iPhone Developers Meetup, is actually geared toward developers--but there are some interesting insights for average App Store users, too. Here are three fun facts for any smartphone fan:
• Fact #1: With free apps, a whopping 80 percent of people abandon their selections the day after their first interaction.
• Fact #2: When it comes to paid apps, less than a third of users go back for more the following day.
• Fact #3: Only 1 percent of people end up developing a long-term usage relationship with any given app. Instead, most tend to lose interest after only a few minutes.
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