SEO Primer: Improve Your Business Website's Ranking
I'm going through an SEO overhaul of our company's website. There is definitely a combination of art and science that I never appreciated until having to do it. So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine results. Nothing explained here is necessarily a secret or difficult to find out. The trick is to find a good cookbook and a process that is easy to follow.
You can do other, more technical things, like create an XML site map and submit it to search engines. Our company brought in SEO experts, and that can be very beneficial if you need help in this area. Regardless, the entire process makes you really focus on what your company does and how you describe it. It isn't easy, but it can pay great dividends with leads and site traffic. How do you practice SEO? Any tips or strategies that I missed?
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As goes the saying for real estate, “location, location, location” so it goes for SEO, “links, links, links” (or back-links to be more specific). This is where we’ve found lot’s of success in high organic rankings.