This year at MWC, no one is eating Yahoo’s free ice cream
At last year’s Mobile World Congress, everyone wanted Yahoo’s ice cream. You see, no one had legitimate application store yet, the iPhone wasn’t 3G and Android didn’t even exist. Yahoo’s oneConnect was one of the most buzzed about parts of last year’s show - and its booth, with free ice cream, was crowded. What a difference a year makes.
This year at MWC, Yahoo has more announcements, but when you read about what they are, it’s hard to think of anything besides two syllables: Ho-hum. The company is consolidating its mobile experience under the new moniker Yahoo Mobile, something it probably should have been called from the start. The goal is to bring a "highly-personalized" interface to all of Yahoo’s various mobile properties, tailoring them for smartphones. The mobile web version and the iPhone version will roll out in March, with versions specifically built for other platforms coming in late May.
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