HOW TO: Attract and Engage Social Media Moms
Noa Gafni is a social media consultant with a focus on women and Gen Y. She authors Webutantes, a blog about Internet trends impacting women.
Moms are one of the Internet’s most desirable groups. eMarketer estimates that there were 35.3 million US mothers online in 2008, a number that is expected to reach 39.6 million by 2012. New communities and content sites for moms appear practically every day. Marketers and advertisers are constantly trying to reach this all-powerful group, who not only carry strength in their numbers but also in their purchasing power.
Although many attempts have been made to use Web 2.0 tools to engage mothers, only a few have been successful. The key to success lies in the approach. Here are a few tips to help you attract and engage moms online.
You probably know that mothers are strong online shoppers and that they search for health information online. But did you know that they frequently bank and play games online? According to eMarketer women also watch online video more than men. As far as being tech-savvy, according to Forrester Research more than 25% of first-time parents buy technology to help increase their schedule flexibility.
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