Old Habits Die Hard: MapQuest Still #1 Mapping Service
MapQuest was once the unquestioned leader among online mapping services. And while others like Google Maps or Microsoft's Live Search Maps offer a more modern interface and far more features than MapQuest, the latest data from Hitwise shows that MapQuest still commands almost 40% of the market. Even on the fast-moving Internet, old habits clearly only die very slowly.
According to Hitwise's Heather Hopkings, Google came very close to catching up with MapQuest in December, but somehow, MapQuest managed to gain some ground again in January. Currently, MapQuest holds 39.49% of the market share in the US and Google Maps is at 35.67%.
What is even more interesting, though, is that most of MapQuest's traffic comes from 'brand searches' - that is users who specifically search for 'mapquest.' Eight out of the top ten search terms leading to MapQuest were variations of its brand name and they accounted for 62% of MapQuests' visitors. For Google Maps, only two out of the top ten search terms were branded and they only accounted for 4.2% of Google Maps' traffic.
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