Microsoft's Price For New Windows Mobile Backup: Free
Not a huge surprise: Microsoft (MSFT), whose Windows Mobile operatring system has been lagging compared to offerings from Apple (AAPL), Research in Motion (RIMM), and now Google (GOOG) as well, is set to introduce its own "app store" for Windows Mobile phones.
And the kicker: Microsoft's offering a new service called "My Phone," which syncs phone data to the Web -- for free.
We think Windows Mobile's core group of users who want tight integration between their phone and PC will enthusiastically embrace the new featires. But we don't see anything that's a game-changer just yet.
Expect to hear more from CEO Steve Ballmer's keynote speech at a mobile-industry event in Barcelona on Feb. 16.
WSJ: The offerings will include an online bazaar for distributing software to cellular phones that run Microsoft's Windows Mobile operating system, people familiar with the matter say. Such services have become an important complement to advanced cellphones since Apple introduced its iPhone App Store last year...
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