How HP Can Fight Cisco And Win

Sat, Feb 7th, 2009

When Cisco Systems announced plans to enter the enterprise server market, no company stood up and took notice more than Hewlett-Packard - the HP ProLiant line of servers, after all, is a force in the enterprise market; Cisco’s entrance was essentially a declaration of war on its former partner. To paraphrase one of my favorite characters on "Lost," “They changed the rules.” Now, HP must change the rules again, for in order to win this war they are going to have to first win numerous strategic battles, and for that they’ll need to start shopping.

HP needs to first realize that the focus of this war is the enterprise IT market. As far as the other markets Cisco serves, service providers are already being flank attacked by Huawei, Juniper, Alcatel-Lucent and Ericsson, to name just a few, while DLink, Netgear and dozens of others are busy in the Linksys consumer markets.

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