Is Wonderwall Gonna Be the One That Saves MSN?
In an interesting and innovative move compared to what has typically been less-than-hip online programming over the years, Microsoft’s MSN service is debuting a slick new celebrity site called Wonderwall today-created, designed and produced by a Hollywood company, run by former Yahoo media chief and well-known television exec Lloyd Braun.
Using an unusual horizontal design with a scrolling "wall," a plethora of pictures and a deeply visual sensibility, it’s definitely a laudable risk for Microsoft, as it seeks to continue to push itself into the online content business, despite a lackluster record.
The site by BermanBraun Interactive, which is being launched right before the Grammy Awards, will aggregate content from a variety of partners, but also use a small staff of editors to differentiate it and give it "voice." BermanBraun will operate Wonderwall for MSN.
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