This is the fifth in an ongoing series on buiding a Web site for your small business. Part 1 looks at essential elements of a business Web site. Part 2 offers basic site design guidelines. Part 3 tackles some advanced design issues.Part 4 examines social media tools for building traffic.

Many small-business operators have been especially hard-hit when it comes to managing their IT resources -- including their Web sites. Those who want to keep up a professional front despite the recent economic woes might find they can do a lot more with less with some strategic outsourcing .

"The economy is making [small-business owners] jittery when it comes to committing dollars," Michael Schultz, director of marketing and product manager for Microsoft (Nasdaq: MSFT) Office Live, told TechNewsWorld. "At the same time, they see Web design as a huge investment to worry about so are much more open to the idea of [outsourcing functions through] low cost or free services."