Google enters the location-based networking fray with Latitude

Wed, Feb 4th, 2009

Google has just launched a new aspect of its Google Maps product called Latitude. It’s a social layer that goes over Google Maps to show your location information in real time. If you think Google is already creepy with the amount of data they have about you, you’re going to hate this.

But as I see it, this is Google getting ahead in the social networking game, rather than playing catch-up, as it has had to do in the past. While location-based social networking is far from common, it is a potentially exciting new aspect that could change both our online and real world lives. Just imagine being able to look at a Google Map on a wide range of mobile devices, or on your computer and seeing where your friends and loved ones are. If they’re close by, maybe you can make plans with them.

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