Report: YouTube in talks to bring in Hollywood talent
YouTube reportedly wants the William Morris Agency to make it a star.
The online user-generated video site is reportedly close to clinching a deal with the William Morris Agency, in which the talent agency's clients would create videos for YouTube, according to a report Thursday in the New York Times.
The talks reportedly revolve around a deal that would give William Morris Agency clients an ownership stake in videos they create for YouTube, and, in return, YouTube would receive professional produced videos, according to the Times report.
For YouTube and its owner Google, the question is whether such efforts will eventually result in generating advertising revenues from the free site.
YouTube and Hollywood have been increasing been playing nice, as evidence of a deal struck back in November, when Metro-Goldwyn Mayer Studios (MGM) announced plans to post full-length feature films on YouTube.
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