Obama’s Big Day On The Web: Smaller Than You Thought
A follow-up to last week’s guesstimates about the Web video audience who watched Barack Obama’s inauguration: A more refined estimate from Comscore says the number may be smaller than we thought.
While earlier reports suggested that the Web video audience might have rivaled that of television’s, the Web tracking service says the numbers were more modest. It figures that 13 million people watched video coverage of the inauguration between 12pm and 1pm eastern time on January 20th. Nielsen numbers indicated that 38 milion people watched the event on TV between 11am and 2pm. Click chart to enlarge:
Those numbers still aren’t apples-to-apples, but they’re closer than the earlier numbers we had, which compared TV viewers to video streams - at least 70 million throughout that day. Last week, I theorized that the video streams numbers we’d seen were inflated because many people had to reload their browsers or switch from site to site when they ran into tech trouble. Looks like that may have been the case.
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