YouTube to Let Big Media Bring It Own Ads
Artwork: Chip TaylorYouTube has long had a thorny relationship with big media companies, some of which have sued Google's video-sharing site for illegally distributing their copyrighted content. But now YouTube appears to be playing nice by sharing a piece of the ad revenue pie with the big boys.
A TechCrunch report states that YouTube will soon give its media partners a cut of the revenues from their videos that appear on the site, regardless of who posted them. Google will expand a program that lets media firms sell their own ads on YouTube, the report states. Currently, only a few of YouTube's media partners do this. CBS, for instance, sells its own ads for videos that appear on its YouTube channels, as well as for content uploaded by users, provided the clips are detected by YouTube's Content ID system. The expanded program will likely kick in by the end of the first quarter.
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