Skout Hopes To Help You Find True Love With Your iPhone
Skout, a location-based social network similar to the likes of Loopt and BrightKite, has decided to take a new approach to mobile-based networking. In conjunction with the upcoming release of its first iPhone application, the site has decided to abandon its role as a standard social network, and is instead reinventing itself as one of the iPhone’s first location-based dating services.
CEO Christian Wiklund says that location-based functionality is increasingly becoming a commodity, and that networks are going to have to do something to differentiate themselves. While some of the larger networks do offer some features that involve flirting and meeting new people, Wiklund says that because these are only secondary features people will probably use them less.
The iPhone app is planned for release next week (you can see a preview of it below), and doesn’t seem to be too different from the apps we’ve seen from Loopt and BrightKite - it seems that the biggest difference will lie in the intent of its users.
