iPod Touch Giving Mobile Web a Boost
Apple’s iPod Touch devices might have been a hot gift over the holidays, according the data released by AdMob, a mobile advertising start-up. Apparently the iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. So much so, it is now the second most popular device in the AdMob network, with 4.7 percent share. iPhone is still the most popular device.
The U.S. accounted for 70 percent of iPod Touch requests in December. iPod Touch showed good growth in Canada, the UK, Mexico, Germany and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests. In the U.S., the iPhone OS (if you include the iPod Touch) now accounts for 48 percent of the smartphone market.
The strong sales (as indicated by the sudden spike after Christmas) of iPod Touch would make this device a bit of an x-factor in the smartphone business. Today, Apple may not be able to sell as many smartphones as RIM or Nokia, but it can still offer its app developers a bigger pool of users, thanks to the iPod Touch. In doing so, it keeps the iTunes App Store relevant, which attracts more applications. It was earlier reported that sales of apps jumped right after Christmas.
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There was definitely a major increase in interest for iPhone and iPod Touch apps right after Christmas. We’re a pretty new site; so, it was easy to see the big spike in traffic. We jumped up 50% from before Christmas to a few days after.
I can’t determine if this was due to the Touch or the iPhone. However, it’s clear there was a large number of either of them given as gifts.