The Aging of Facebook
If you got your own Facebook page last month, there's a good chance you're closer to getting your first copy of AARP than to finally hitting the legal drinking age.
Seems Facebook Inc.'s social network just isn't for the young whippersnappers who dominated its user base at first.
Last month, the social network's audience of people over the ripe old age of 35 increased by 23% compared to February 2008, according to a report released today by Hitwise, which measures online traffic. While Facebook was launched to serve college students only, the network over the past year or so has broadly expanded to include many middle-aged folks.
At the same time, Hitwise said that Facebook rival MySpace has been unable to expand its base beyond teenagers. In fact, the number of MySpace users over the age of 35 dropped 2% from February 2008 to last month, Hitwise noted.
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