ID and Passport Service brings in ad men
The Identity and Passport Service has signed up an advertising agency to develop campaigns for its services.
Abbot Mead Vickers BBDO won the contract following a three-way pitch organised by the Central Office of Information against CHI & Partners and VCCP. It will work in all media across the agency's entire area of work, including identity cards, passports and the General Register Office (GRO).
No firm plans are yet in place. The spokesperson said: "The next step is working to develop a campaign to support all the products the IPS offers."
James Hall, IPS chief executive, said: "IPS needs an agency to support the development of a creative strategy targeting a variety of audiences across all our work, including the National Identity Scheme. Abbott Mead Vickers BBDO has shown a high degree of creativity and some excellent long term strategic thinking."
:
ID cards suck. Big style.
And no bunch of capitalist lackey ad agency ‘creatives’ are going to make me want one.
But, why is the governemnet allowed to use our money to sell such a dodgy scheme? Do we really all want to be followed from cradle to grave by a Stalker State. Just another catastrophic government IT scheme which won’t work, but they’ll carry on using anyway.
Join no2id. Make ID cards the NuLab Poll Tax.