Social Networking More Popular Than E-mail, More Profitable Than … Er … Um
Hard to believe, but social networking has eclipsed e-mail in popularity. The latest Nielsen survey (PDF) found that 66.8 percent of the global online population spends time at "Member Communities," a category which includes both blogs and social networks. That makes social networking about two percent more popular than e-mail, with one in every 11 minutes online globally spent on Facebook, MySpace, et al.
That's a lot of Superpokin …
Apparently our self-righteous outrage over Facebook's tweaks of its terms of service or claims that social networks are haunted by sexual predators has done little to dampen our enthusiasm for them. "Social networking has become a fundamental part of the global online experience," said Nielsen Online CEO John Burbank in one of those ‘Fire: Hot, Bread: Good' announcements. "While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large."
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