Apple laying off 50 sales staff due to economy, enterprise
After making itself appear impervious to economic conditions, Apple has reportedly shown 50 enterprise sales workers the exit in a low-key move that refocuses the company.
The Mac maker is said by CNET News to have kept quiet and let go of some Cupertino-based employees, as well as a whole sales division in Austin, by bringing the affected employees into meeting rooms last week and giving them the notices with security guards in tow.
In both cases, the layoffs took place for "business and economic reasons," though these aren't tied to poor sales or any other systemic problems within the group itself. Instead, they centered on a shift in Apple's strategy for its enterprise sales. Since putting former Americas reseller head John Brandon at the front of the division, the company has reduced the demand on its own end by giving Ingram Micro and other resellers the bulk of the responsibility for pitching Macs to businesses.
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