Much ado about the Amazon Kindle 2.0 this week:

After its official unveiling on February 9, the device started shipping on Monday, and actually managed to grab much-but not all-of the hype that’s surrounded Twitter of late. The device has been met with much acclaim, though it’s by no means unanimous. Jeff Bezos made an appearance on The Daily Show Monday night to make his pitch to an as-yet unimpressed Jon Stewart. His main sell? "We’d make it cheaper if we could." Roy Blount, Jr., President of the Authors Guild, isn’t thrilled about the Kindle either, but his objection isn’t price-it’s that he believes the text to speech feature on the device threatens the audio book market. Rather than engaging in battle with the Guild, Amazon (AMZN) decided to modify the Kindle’s software to make text-to-speech optional. Meanwhile, the Hearst Corporation announced development of its own "Kindle Kopy" aimed at capturing the newspaper and magazine market. It’s only been shipping for a week, and it’s already gotten some of the print media industry looking over its shoulder. It remains to be seen though, whether it’ll earn the moniker of "iPod for books." Walt Mossberg’s comprehensive review of the device this week provided a glimpse into its actual pros and cons, and some insight into the Kindle hubbub from a hands-on perspective.