8020 Media, the innovative publisher behind the reader-generated photography journal JPG Magazine, has found a second life with new owners. Last month, its old backer, Minor Ventures, pulled the plug on the magazine, which solicited photo contributions from its readers and published a bi-monthly print edition.

In a somewhat unusual deal, the company has been acquired for an undisclosed price by a joint venture between Adorama Camera, a New York camera equipment retailer, and an anonymous investment group represented by Brandon Calder, a Web developer based in Boseman, Mont., and the former chief executive of the Las Vegas-based film site MovieWeb.

Though his group will become the majority owner of 8020 Media, Mr. Calder declined to name the individual investors. But he said that 8020’s hybrid media model-letting the community program the print magazine-"is truly something to be explored and moved forward. It can’t just be allowed to die on the vine."