Online Ads Could Fall 5% This Quarter, Says IDC
Wed, Feb 25th, 2009
Still think the online ad market is going to grow 10% this year?
Market research firm IDC says ad spending could fall 5% year-over-year this quarter, the first contraction since the last bubble burst.
A year ago, the market was growing at 18%, according to the Internet Advertising Bureau. Last quarter, it grew just 0.4%, according to IDC.
Read the whole story on Silicon Alley Insider
