Widgetbox wants to make widgets more productive
I think of widgets as marketing tools, but build-your-own-widget company Widgetbox says they can make you more productive, too. To that end, the San Francisco startup is making its widgets compatible with Confluence, a business wiki product from a company called Atlassian.
Now, I haven’t really heard of or seen Confluence in action, but it sounds like a basic project-management/collaboration environment. The concept of bringing widgets into that area sounds intriguing. (Widget-maker Sprout has done a lot of work to make widgets richer and more interactive - but again, as marketing tools.) Any of the 125,000 widgets built on Widgetbox can now be added to a company’s Confluence page; one obvious example of how they might be used in this context is a clock that counts down towards a project deadline.
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