SanDisk launches memory card to expand usage of carrier services
Cell phone carriers need all the help they can get, given the pressure on profits in the tough economy. And they’re about to get some help from a surprising partner.
SanDisk is launching a new flash memory chip card today that will make it easy for cell phone carriers to add new services to existing phones or to direct users more easily to services the carriers want to push. It’s announcing the new card at the Mobile World Congress in Barcelona.
The SanDisk Service Delivery Card has 16 gigabytes of data, enough to store a variety of applications a carrier might want to offer its customers, said Elliot Broadwin, a vice president at the San Jose, Calif.-based company. It will also have the software that consumers need to get to the right mobile web sites if they want to buy services such as video, music or game downloads.
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