How Can Web Tech Help Enterprises with Innovation Management?
In his book The Innovator's Dilemma, Professor Clayton Christensen of Harvard Business School describes the theory of how large outstanding firms can fail "by doing everything right." The innovator's dilemma, according to Christensen, affects companies whose success and capabilities can actually become obstacles in the face of changing markets and technologies. There is no more important an issue on the agenda of top management than driving innovation. In this post, we'll review the evolution of "innovation management" and how social media has a significant role to play. This is one area where social media can "move the needle" for large enterprises and help them change the very nature of the firm.
Innovation is not just luck. Nor is it a simple, replicable process. Three management techniques have withstood the test of time:
