Can Anything Turn Slumping Music Game Sales Around?
Mon, Mar 16th, 2009 |
No more avoiding it: Interest in "music games" like Rock Band (VIA) and Guitar Hero (ATVI), a white-hot fad throughout 2008, has started to fade.
So what next? Each of the two mega-selling franchises has differnent plans. Via the LA Times:
Hwang, who acknowledged that sales in North America were starting to cool, said the company would make a big push in Europe and Asia by adding bands from those regions to its song lineups. He also said Activision would launch games targeted at discrete music genres, segmenting the market the same way the music industry sells records under separate labels.
Read the whole story on Silicon Alley Insider or try our Toolbar
Related Stories:
- A new boss for the somewhat aging Guitar Hero franchise: Boomtown breaks Dan Rosensweig, former COO of Yahoo (YHOO), will fill the role at Activision Blizzard (ATVI). Dan will have his work cut out for him.
- The game industry is humming along. The U.S. video game industry grew 10 percent in February, slower than a month before but still enviable considering the weakness in the rest of the economy.
- While overall music sales were up 10 percent in 2008, the year saw a drop not only in CD sales, but in the number of customers actually purchasing music. But according to a new report, the act of music listening is actually on the rise.
- Titmouse said today it is launching its own game studio and is making a console video game dubbed Seven Haunted Seas. The Hollywood, Calif.-based company is the creator of Metalocalypse...
- Former Yahoo COO To Helm 'Guitar Hero' For Activision
- GameStop’s Bob McKenzie sees little recession impact on gamers
- February U.S. game sales slow to 10 percent, but growth rate still enviable
- Report: 17 million people stopped buying CDs in 2008
- Hollywood animation house Titmouse expands into games
- Scratch Hero? Ars interviews Mix Master Mike about DJ title
- Conduit Labs unveils Loudcrowd social music game site
- Publishers tell Sony it's time for a PS3 price cut
- Utah passes pointless, worthless underage game sales bill
- Labels: whatever the future of music is, it isn't "free"
