Google's Behavioral Ad Targeting: How to Reclaim Control
Wed, Mar 11th, 2009 |
Google has unveiled a new behavioral targeting system that'll read your browsing history, then cater ads based on where you've been. While Google sells the concept as an user-oriented improvement that'll bring you "more interesting" and "useful" content, you may want to consider the privacy implications of having your surfing habits monitored and monetized.
Related Stories:
- Google recently announced an ad-targeting system that tracks where you go on the web, and tailors future ads to your interests. Creeped out? You've got a few ways out of the observation tank.
- Still hungry for those last few slices of tech and productivity? Dinner is served. iPhone vs. Kindle Slate's Farhad Manjoo compares Kindle on the iPhone to Kindle proper.
- Google Voice may have just been announced, but Google's clearly laid out the groundwork for putting the new service to work across their applications. Check out what happens when you try creating a "voicemail" label, for example.
- Google today finally announced its plans for GrandCentral, the telephony service it acquired in July 2007. GrandCentral will be reborn as Google Voice, a comprehensive suite of telephony services, including all of GrandCentral's features.
- BBC Botnet 'Reckless,' May Inspire Copycats
- Browser Add-on Locks out Targeted Advertising
- Opt Out of Google's Targeted Ads
- Remains of the Day: The iPhone vs. Kindle Edition
- Gmail Reserves "Voicemail" Label, Google Voice Coming to Your Inbox
- Google Voice is Like Gmail for Voicemail
- GrandCentral Returns as Google Voice
- Ten Must-Have Gmail Filters Available for Download
- Google’s Behavioral Ads: The Users Are In Control
- Hitwise: Visits to Gmail Surpass YouTube
