You Pay For That TV Show? Jeff Bewkes Wants to Know
Mon, Mar 2nd, 2009
(AdAge.com) -- Jeff Bewkes hopes to put more TV on the Internet, but he's going to make consumers prove they've paid for it.
Time Warner, the largest owner of cable networks including TNT, Cartoon Network, CNN and HBO, sat back and watched as broadcasters such as ABC, CBS, NBC and Fox tried to sort out the distribution of TV on the web. But now Time Warner boss Bewkes has a plan to put all cable programming on the web in places such as Hulu, MySpace, Yahoo TV, or even YouTube. Of course, there's a catch. To get it you'll have to prove you subscribe to pay TV through cable, satellite, or telco.
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