Reports of internal discord at Sony (SNE) are legion, suggesting Sir Howard Stringer, the company's first non-Japanese CEO, faces opposition from a company "old guard" committed to their own way of doing things.

Well it looks like Sony's CEO is finally taking the reins: The company today announced Sir Howard is taking on duties as President in addition to CEO. The former President of Sony, Ryoji Chubachi, is being shunted aside into a new role as "vice chairman responsible for product quality and safety."

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