Tracking the iPhone hype generator
Wed, Feb 18th, 2009
Fortune's Apple 2.0 got a nice little graph up of just where and when the iPhone's hype machine went into overdrive. There's no question it was a gigantic brand last year, but what's interesting is just how manufactured and "by design" each of those spikes are. B on the chart above is the actual iPhone launch, and E and F are the 3G debut and store launch. Fortune relates point A to the Cisco lawsuit against Apple over the "iPhone" name, but let's be real: that was just part of the story of the gigantic iPhone reveal (which took place one day before, not two).
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