Microsoft Retail Stores a Risky Proposition - PC World
Wed, Feb 18th, 2009
Related topics:
Microsoft's decision to open retail stores is a calculated risk that will likely prove a more challenging endeavor than Apple's move into retail eight years ago.
Microsoft said quietly last week it would open a chain of retail stores, framing the news in an announcement that it hired former Dreamworks executive David Porter to take on a new role as corporate vice president of a new Retail Stores division at the company.
The company offered little about its specific plan for the stores or where it would open its first one, saying only that it wanted to "transform the PC and Microsoft buying experience," according to a press statement.
Related stories from top sites:
- Artwork: Chip Taylor that it hopes will boost visibility of many of its products and its brand. The move seems to be an effort to mimic the success that Apple has had with its retail stores...
- I guess it had to happen: Microsoft is opening retail stores with the help of some guy named Dave Porter who used to work for Wal-Mart. Super synergy. I can see it now: these stores will be the exact polar opposite of the Apple Store - brightly lit...
- Three Reasons Microsoft Will Fail With Retail
- Microsoft on the shrink's couch: time to get touchy feely
- Microsoft Retail Stores A Dubious Idea
- 10 Ways Microsoft's Retail Stores Will Differ From Apple Stores
- Microsoft to open new retail stores like Apple
- Microsoft follows Apple with own retail shops
- Microsoft Plans Stores, Hires Dreamworks Exec
- Microsoft Planning Retail Stores
- Microsoft gets serious about retail stores with exec hire
- Microsoft To Open Retail Stores
Related stories from Digg:
10 Ways Microsoft's Retail Stores Will Differ From Apple's
Here are some whimsical predictions for Microsoft's retail store it announced it would open soon.(Microsoft)
ScottMcIntyreFri, Feb 13th, 20091443 Diggs, 380 CommentsWhat Would a Microsoft Store Look Like?
Microsoft has announced that it will be opening its own retail stores, a la the Apple Store. eWEEK imagines what you may find when you walk through the doors. Slideshow.(Microsoft)
SurferessSat, Feb 21st, 20091273 Diggs, 282 CommentsAt retail stores, Apple prepares to counter Vista
Apple has been waging a quiet war against Microsoft's new Windows Vista operating system in its television ads and on its Web site. Now, the Mac maker is bringing the fight to its chain of 170 retail stores, as well.(Apple)
OneManArmyWed, Feb 7th, 20071072 Diggs, 148 Comments