GooSoft shapes super White Space database - The Register

The prospect of billions of dollars in online advertising revenue? It makes strange bedfellows.

Joining others lobbying to cram ads into the spaces between TV channels, Google and Microsoft are advising on a massive US database that will list nationally available TV frequencies.

The world's largest software and search companies Wednesday announced the formation of the White Spaces Database Group with PC and broadcasting hardware and services specialists Dell, Hewlett Packard, Motorola, Comsearch, and NeuStar.

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