Netbook sales are up, but do users actually like them?
Are consumers dissatisfied with their netbooks? Despite the form factor's explosive growth in popularity and seemingly bright future, a market analysis firm with a novel means of collecting and sorting information alleges exactly this. Biz360's recent aggregation and analysis of online netbook reviews and forum conversations around specific models indicates that, on the whole, users aren't too happy with netbooks in the critical areas of performance, display sizes, and features.
According to Biz360's analysis, which dredged more than 20,000 reviews from all corners of the internet, "consumer advocacy for the netbook category lags behind consumer advocacy for all laptops." To be specific, "Net Advocacy" (more on this term in a moment) was 40% lower, a mere 27.72 over the six brands searched for, versus 46.1 for notebooks.
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Biz360's "Opinion Insights" analysis method works by collecting reviews and commentary on consumer products from review and retailer websites, parsing them for content, ranking them by their sentiment and the prominence of their venue in web rankings, and finally aggregating them into a consensus level of satisfaction with different aspects of the product called "Net Advocacy." One might expect that Net Advocacy is found by subtracting LDL Advocacy from HDL Advocacy, and this is essentially what happens. Negative buzz is subtracted from positive, and the end result divided by the total volume of noise on the subject.
