Second Life Finds Gaining Residents as Simple as Redesigning Home Page
Sometimes, no matter how compelling your service, it all comes down to the basics. When the buzz begins to die down, you have to resort to compelling content to sell your site and services. This goes for every site. Even Second Life, who recently discovered that their existing home page design wasn't doing the site justice. Now, after testing a new design for their landing page, they're going live with a new design and the Lindens are hoping that it will continue to motivate more residents to join the Second Life community.
This year was a rocky one for virtual worlds. They continued to move out of the spotlight as media darlings and found, instead, more taciturn media and struggling communities. Second Life dealt with stagnant numbers and Google decided to pull the plug on Lively.
Now, the shot in the arm for Second Life seems to be as simple as a redesign that emphasizes the benefits of the community to would-be users and encourages them to register to try the service for themselves. Plus, they've thrown some Cooliris-like panning interactivity in there for good measure.
