Björk: Icelandic singer turned investment fund. Seriously.
Björk, the Icelandic singer known for her quirky tunes and eccentric outfits, now has a venture capital fund named after her. That’s right, the woman who dressed up like a swan at the Oscars in 2001 (and parodied on Saturday Night Live here) is hoping to lay a golden egg, according to The New York Times.
Audur Capital, a female-founded firm in Reykjavík, Iceland, aims to mix feminine values with finance. The Björk fund is intended "for investors seeking investment opportunities in new venture creation and the business development of small companies with the objective of catalyzing the recovery of the Icelandic economy," says Audur’s web site. The company will invest 100 million kronur (about $832,000) for early-stage, socially and environmentally conscious businesses that celebrate Iceland’s unique nature and culture.
