Business

6 Ways High Street Shops Can Influence Your Website Design

Working on a new website for your business? If so, there is a lot of inspiration you can take from physical retail outlets and high street stores. There are plenty of similarities between a successful store and a profitable website. We’re going to go through some of the most important factors with you today.

They look clean, tidy and welcoming

When you walk into a successful and popular high street store, they look clean and tidy. There is no clutter anywhere, and they have a clear definition of sections and product areas. You have to treat your website the same, to make it easy for your customers to focus in on the information they need. Avoid busy and cluttered design that makes it hard for people to see what you do straight away. You only have a few seconds to make an impression – it’s vital that you make them count.

It’s easy to find things

It’s simple to find what you’re looking for in a high street store. Signage will point you to the right department, and it’s clear to everyone where they need to go. Make sure the same can be said about your online presence with clear and obvious navigation. Signpost anything that your customers might want to see. Consider everything from your best selling products to your different services and departments.

It’s up to date

When you walk into an offline shop, you will notice if things look dated or aren’t being looked after properly. It’s the same principle for an online store or ecommerce site. You should look to refresh your site with the help of a Website Design Company every so often. If it looks just like it did 3-4 years ago, it’s unlikely to fit with current trends.

It’s helpful

In a physical store, you have lots of employees to help give your customers vital information and a lot of help about products and services. You don’t have that online, of course. But, you do have lots of tools to help, such as blogs, product descriptions, and FAQ pages. Make sure you give your customers everything they need in the form of helpful blog posts and preempt all their questions.

It’s in a good location

The location is critical to the success of any retail outlet. The closer a shop is to the high street, the more footfall it will see from passing trade. You have to take this concept to your online store, too – through using SEO. SEO can get you that high street location, and pull in visitors who are looking for the products you sell.

It’s easy to pay

Finally, successful stores understand that they have to make it easy for their customers to pay and leave. Of course, there will be times when the queues go crazy – especially over the Christmas period. But, good stores offer a variety of payment options these days. The will all have the sales desk, of course, but some may have handheld terminals to use on the shop floor. There are self-pay terminals, too, of course. Think about this when you design your site and give people several ways to pay for your products. Don’t just take cards, but also think about using PayPal or similar services.

Image Credit: Matthew Dixon

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How To

How to Make Your Website More Appealing to Visitors

Every modern business requires a website. A business without a website does not have much credibility. In this tech savvy day and age, such a company might as well not exist. The majority of people who want information about your business will head directly to your website with their queries.

Of course this means that your web site must also be appealing to users. It must encourage them to visit your site and to explore further once they are there. This is where the blueprint of the site comes into play. To ensure that you create the best website possible, hire a Pattaya web design company that will build the site for you. This way your website will have structure and be more aesthetically appealing. There are still some things you should monitor, however, as the site is compiled:

Organize Your Pages

Your potential consumers can only benefit from your site if they are able to make sense of it. To make the website more appealing, it needs to be organized in a logical manner. You should figure out the structure that you want your pages to follow. Make sure that it will make sense to your users, not just to you. Have several directories, and even sub-directories for maximum organization.

Your homepage should provide newcomers with a brief outline as to your company’s purpose. They must be able to know exactly what products you are selling or services you are providing after reading that page. This page determines whether or not a user will go further into a site so make it good. If you frequently add articles or announcements to your site, it is better if you archive them according to the date. It will make the site less disorderly.

Create a Navigation System

When users visit a site, they usually have a specific goal in mind. There is a certain aspect of your business that they would like to view. You should make it as easy as possible for your visitors to find what they are looking for. This is why an appropriate navigation system is an important part of your website. This will help your user to maneuver your site.

Menu lists, tabs, and site maps are all excellent ways of guiding your potential customer through your platform. They will be able to quickly and easily locate what they are looking for. You can further improve on this function by having a search option. This will allow the visitor to type in the search term and have it highlighted on your website.

Make it Appealing

Packaging matters. If your website does not look nice or looks like it was thrown together, people will not want to visit it. The quality of your content should be reflected in how you present it. The design of your site should be based on the product or service that you are providing as well as your target audience.

If you want to cater to an older, more distinguished audience, your site should be more professional. If your intended audience is younger and your company feel is more fun, have a relaxed site with engaging videos and images. Remember that it is the appeal of your website that will get you those initial visitors.

Websites are an important aspect of your business and should be treated as such. You should spend a considerable amount of time and effort perfecting your site. It is the platform through which people will view your entire company.

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