Business

How to Give Your Conversion Rate a Boost

An online portal is a great way of generating sales for your business. After all, it gives you access to an audience of billions and new digital tools and marketing techniques give you more ways than ever to direct this audience to your products and services. So why is your web conversion rate lower than expected?

There are a number of reasons why your conversion rate isn’t as high as you would like, but whatever the  root cause is it’s important you put a stop to it as soon as you can. Missed revenue can significantly damage a company’s chances of success, and it is all the more galling when you’ve actually got a customer to visit your website. So, if you want to convert interest into sales, then here are a few tips.

Customers aren’t sure what you’re selling

One of the main reasons why conversion rates are low is that customers simply aren’t sure what your business does. The issue could be the result of a badly chosen domain name or a cluttered design, but clarity is key when it comes to selling.

Make your home page simple and bold to ensure it makes an immediate impression and have a clearly displayed “About Us” link to direct customers to more information. You only have a few seconds in which to cement the initial interest so make clear what your business does!

Call in the professionals

If you’re completely at a loss when it comes to improving your conversion rate, then it may be time for some professional help. CandidSky is one of many web agencies that specialise in Conversion Rate Optimisation, or CRO.

CRO works by testing a wide range of features on your website to identify any obstacles on the visitor’s journey to the checkout. By utilising vast quantities of data and implementing A/B testing on a variety of features, Conversation Rate Optimisation can show which web elements convert and which don’t. Most importantly, CRO will look at all of the design features on your site, even those that are seemingly insignificant. It’s easy for you to miss something that may be hindering your conversion rate, but a professional agency will check every detail.

Your site doesn’t have focus

Believe it or not, but there is such a thing as offering too much choice. Customers can be bamboozled by businesses that provide too much and find it hard to commit to a decision. Furthermore, offering a broad choice may also mean that you are targeting a broader audience, which makes targeted marketing much more difficult. Although you shouldn’t give your customers a “take it or leave it” offer, a more limited choice can actually give sales an uplift.

Persuade and ask

Perhaps the biggest mistake that online stores make when it comes to converting is not being persuasive enough. Use language to convince customers that they need a particular product or service and crucially, include a call-to-action that actually directs them to the payment page. It may sound obvious, but one of the best ways of boosting your conversion rate is by actually asking customers to buy from your business!

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Business

5 Golden Rules For Taking Payments Online

If you are selling anything – products or services – online, you are more than likely aware of how challenging it can be. There are hundreds and thousands of different services to choose from before you even get started – and plenty of pitfalls on the way that can stop you in your tracks.

However, the good news is that as long as you follow the basic rules of selling online, there is no reason why you can’t be a successful online business. Here are those five golden rules – let’s take a closer look.

Security first

Always think about safety when you are selling anything on the web. Not only will it help you avoid attack from hackers, but online consumers will trust your website. The chances are that the vast majority of customers will have no idea who you are – and without great security in place, they will prefer to buy from another source. You put a lot of work into attracting customers to your website – don’t blow it by failing to invest in security for payments.

Multiple choice

Consumers all have their preferred method of making payments. So, it makes sense for online retailers to offer as many solutions as possible. You will, of course, already have the necessary credit and debit card payment options. But also think about PayPal and adding Amex to your offer. Even things like Bitcoin payments are becoming more popular. If you study your target demographic, you should find some interesting options – it is vital that you give your customers that all-important choice.

Avoid signups

Getting sign ups should be a priority for your online venture, as it’s an excellent way to market directly to your customers. However, the payment stage is not the right time to do this. For the average customer, all they want to do is pay for the product, and get back to their day. Securing that sale has to take priority over everything else. So, consider other tactics for building your email list and ensure you get those sales.

Use the right merchant account

There are many merchant providers, and each of them has their pros and cons. But – needless to say – all of them cost money. It is worth spending a lot of time researching with a calculator to ensure you are getting the best deal for your business. Even a slightly higher percentage point on each transaction can have a massive impact on your annual profits, so think carefully before making your choice. Bear in mind that you will need to shop around even more if you run a business in a ‘risky’ industry. High risk credit card processing tends to cost more than standard retail merchant accounts, so, again, scour around for the best deal.

Be clear and concise

Finally, whatever you sell online, make sure your customers can buy it easily. Everything – from browsing products to the ordering process – should be smooth, easy, and obvious. Make sure there are clear calls to action in place, telling your customers what they need to do next. You should see your sales start to increase almost immediately.

Any more tips to add? Let us know about them in the comments section below!

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How To

How To Make More Money From Your Website

If you have a website, then it’s a great way for you to make money. Selling things online can lead to lots of profits. And, there are ways for you to take things further, and start earning even more. If you want to know how to make more money from your website, then read the article below:

Advertise

The easiest way to make more money from your website is to advertise on it. If you haven’t already got ads on your site, then you need to get some. The represent a great way for you to generate secondary income. And, if you have some, then maybe you can add more, or find better ones? Look for advertising services that pay you more for the ads they put on your site. Likewise, you might find more success by contacting companies personally. Get into contact with people and let them know you’ve got space for them to advertise. Maybe you can offer them a priority contract? Give them the biggest ad space on your homepage, the place most people will see it. This entices them to pay more, and you earn some extra money.

Improve CRO

Conversion rate optimization (CRO) is crucial for making money. If you have good CRO, then more of your visitors will become customers. It’s something that I think a lot of people don’t understand or tend to forget. They put all their efforts into increasing web traffic and don’t think about CRO. You could have thousands of people visiting your site each day. But, out of these people, only one hundred could become customers. By improving CRO, you could change this so five hundred become customers, or even more. Naturally, getting more customers, every day, leads to an increase in money made. Improving CRO can be very technical and involves lots of research and testing. You need to do things like AB split testing and conduct data analysis. But, the result of all this is that you have a website that functions a lot better. Instead of wasting your impressive web traffic, you’re making more money, every day.

Start A Blog

Personally, I think that everyone should have a blog on their website. They’re just so beneficial and make your life a lot easier. With a blog, you can write articles and post content relevant to your website. How does this help you make more money? Well, for starters, you could write sponsored blog posts. Companies could get in contact with you and pay you to write something promoting them. This is a handy way to make some extra cash. But, I advise you to be careful with the sponsored posts you accept. The last thing you want is to promote a rival company selling the same things as you. Furthermore, a blog can help with the first two ideas too. You have more space on your website by adding a blog. Therefore, more places to put adverts. Also, people will come to your blog to read your articles. Once there, you can persuade them to buy things during the articles. As a result, your CRO can increase.

Use this advice and you’ll soon maximize your earnings!

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Business

In A $44M Deal TransUnion Buys Out Trustev

TransUnion in a move to beef up its E-Commerce fraud protection has bought Trustev in a $44 million deal.  Trustev recently disclosed investments of just under $8 million, the previous primary backers of Trustev are Mangrove and Greycroft. Despite a mere $8 million prior investment, TransUnion was willing to pay a Whooping $44 million, because it considers E-commerce fraud protection as a key area.

“As fraud grows in volume and sophistication, TransUnion continues to invest in building our global capabilities to help companies manage their risk,” said Jim Peck, TransUnion’s president and chief executive officer in a statement. “Holistic information is a powerful tool to help our customers approve good transactions and prevent fraud, and Trustev’s innovative capabilities are at the forefront of technology in this increasingly critical field.”

“Together, TransUnion and Trustev create a very powerful combination of software intelligence and rich data to stop online fraud. We will be able to help companies across many industries better spot bad actors online, and block their efforts, while letting good customers through. With TransUnion’s large global reach and Trustev’s online technology, this is a very positive move for all of our customers,” said Pat Phelan, co-founder and chief executive officer of Trustev, in a statement.

Financial pundits consider this as a master stroke, as TransUnion until recently was just considered as a credit report provider, however with this acquisition of online technology and its global reach TransUnion will project itself as a provider of backend solutions for enterprises to reduce online fraud.

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